Origins

Made the way we would want a perfume made for us.

Viva Scenta exists because of two complaints we kept hearing. The small one: perfume that vanished before lunch. The large one: perfume that never smelled real to begin with; a bottle that promised more than the liquid could keep.

So we set out to make the perfume we had been looking for. It took five, in the end. Each was worn by 112 people for a month, and each went back to the bench until the panel said yes. Aura took five attempts. Iceberg took nine.

Made in India. The perfume oils come from France, Spain, Italy and India, and they are left to macerate for months before a single bottle is filled. Indian craftsmanship, global sophistication.

Every bottle carries 20% perfume oil. We print the number because it is the number that decides how long you go on smelling it.

We believe perfumes should feel as real as the people who wear them — never artificial, always true.

That belief sets the limits. Our scents support personality; they do not perform for attention. Never loud, never harsh, never gimmicky. Expressive but controlled. Sensual but tasteful. If a perfume needs to shout to be noticed, it is not ours.

Five perfumes, one temperament: balanced, wearable, unisex. Built for daily life, social moments and lasting impressions.

• Aura — The Sure Shot. Focused, sharp, classy.
• Contra — The Status Stamp. Fun, exciting, attractive.
• Cunoor — The Standout Scent. Mesmerising, luxurious, warm.
• Iceberg — The Silent Boost. Elegant, zesty, adventurous.
• Rogue — The Social Magnet. Mysterious, exotic, bold.

They are a family, not a range. One of them will fit the way you live. The others will fit the days you live differently.

The eight-point flower you see on this site, and on the card inside the Discovery Set, is our mark. We call it the Flower of Life: the scent of life.

It stands for what a perfume does when it is made honestly. It stays with you through the whole day, and becomes part of it. You will never find the mark on a bottle. The bottle carries only the name and the wordmark. The perfume does the rest.